A
media conglomerate describes companies that own large numbers of companies in various
mass media such as
television,
radio,
publishing,
movies, and the
Internet.
As of 2008,
The Walt Disney Company is the world's largest media conglomerate, with
News Corporation,
Viacom and
Time Warner ranking second, third and fourth respectively.
Terminology
A
conglomerate is, by definition, a large company that consists of divisions of seemingly unrelated businesses.
It is questionable whether media companies
are unrelated, . The trend has been strongly for the sharing of various kinds of content (news, film and video, music for example). The media sector is tending to consolidate, and formerly diversified companies may appear less so as a result. Therefore the term
media group may also be applied. It has not so far replaced the more traditional usage.
Examples
Some of the largest media conglomerates include:
Criticism
Critics have accused the larger conglomerates of dominating media, especially
news, and refusing to publicize or deem "newsworthy" information that would be harmful to their other interests, and of contributing to the merging of entertainment and news (
sensationalism) at the expense of tough coverage of serious issues. They are also accused of being a leading force for the standardization of
culture (see
globalization,
Americanization), and they are a frequent target of criticism by partisan political groups which often perceive the news productions
biased toward their foes.
In response, the companies and their supporters state that they maintain a strict separation between the business end and the production end of news departments.
There is also the issue of tremendous
concentration of media ownership, reducing
diversity in both ownership and programming (
TV shows and
radio shows). There is also a strong trend in the U.S. for conglomerates to eliminate
localism in
broadcasting, instead using
broadcast automation and
voice tracking, sometimes from another city in another state. Some radio stations use prepackaged and
generic satellite-fed programming with no local content, except the
insertion of
radio ads.
See also