thumb|180px|mortar/" class="wiki">Brick and
mortarBrick and mortar (B&M) refers to a company that possesses a building or store for operations. The name is a
metonym derived from the traditional building materials associated with physical buildings – bricks and mortar – in contrast with online stores, which have no physical presence.
In the jargon of
eCommerce,
brick and mortar businesses are companies that have a physical presence — a physical store — and offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an
online shop. An example would be the movie-rental shop
Blockbuster Video, which has physical stores and is in competition with the newer online rental services offered by
Netflix.
A comparable term in the
United Kingdom is
High Street shops, although the phrase
brick(s) and mortar business is also used.