The rural transport problem refers to difficulties experienced in providing transport links to rural communities, mostly in the United Kingdom. Low rural population density makes viable public transport difficult, though people in rural areas usually have a greater need for transport than urban dwellers. High levels of car ownership can diminish the problem, but certain rural groups (the young, old or poor) always require public transport. Increasing car ownership may put pressure on existing rural public transport, prompting a diminished service, which in turn encourages even higher car ownership, creating a vicious circle of public transport decline.