
The current Parental Advisory logo
Parental Advisory is a message affixed by the
Recording Industry Association of America (RIAA) to audio and recordings in the
United States containing excessive use of offensive language. Albums began to be labeled for "explicit lyrics" in 1985, after pressure from the
Parents Music Resource Center. In 1990, the PMRC worked with the RIAA to standardize the label, creating the now-familiar black and white design. The first albums to receive the label in its new form included
Danzig's
self-titled album,
Soundgarden's
Louder Than Love,
Guns N Roses's
Appetite For Destruction, and
2 Live Crew's
As Nasty As They Wanna Be and had the label in the form of a sticker on the cellophane wrap. The first
hip hop album that received the label is
Ice-T's debut album
Rhyme Pays, released in 1987, whose lyrics were associated with gangsta rap, and popularized the genre. Later pressings of Danzig's self-titled, as well as many new albums with the label after 1994, had the label printed onto the artwork. To some, it has become known as the "
Tipper sticker" because of
Tipper Gore's visible role in the PMRC.
Retailers (such as
Wal-Mart) refuse to sell albums containing the label, and many others limit the sale of such albums to adults only, although, most stores have settled on an age limit of 17 in order to buy an album containing the label. In some countries, however, such as the United Kingdom, albums displaying the sticker are available for purchase by persons of any age. While the label is mostly prevalent on rap/most forms of rock albums, it can appear on any genre of CD which the RIAA believes warrants the need for one.
Logo
Originally, the sticker was a square with a dotted white line near the center of the sticker. "EXPLICIT LYRICS" is on the top, and "PARENTAL ADVISORY" is on the bottom. The first incarnation of the logo, introduced in 1990, used a generic font and was used until late 1993, when it was redesigned with a white box in a black rectangle instead of a white bar between black bars. This continued until 1994, when the white bar between black bars design was mixed with the second iteration and "ADVISORY" started using a modified font. In 2001, the fonts for "PARENTAL", "ADVISORY" and "EXPLICIT CONTENT" were simplified, and "EXPLICIT LYRICS" was dropped entirely after being used concurrently with "EXPLICIT CONTENT" for a few years.
A variation of the sticker says Parental Guidance instead of Parental Advisory.
Controversies
Many albums with few to no instances of strong profanity, instances of violence, and/or sexual situations in lyrics have a "parental advisory" sticker (examples include
KT Tunstall's Acoustic Extravaganza,
Gorillaz'
self-titled album,
Justin Timberlake's
FutureSex/LoveSounds,
Madonna's
Erotica,
Bow Wow's
New Jack City II,
Bloc Party's
Silent Alarm, and
CAKE's
Prolonging the Magic,
The Offspring's
Splinter, among others), although albums with multiple uses of explicit language may not. It is not a rating; there are no agreed-upon standards for a parental advisory label. It is the record company's decision whether an album needs one or not.
The presence of a parental advisory label does not seem to mean that an album is any more profane than one without. One such example is the
death metal band
Morbid Angel's 1993 album
Covenant. While the band was signed on with the major record label
Giant Records pressings of Covenant had the parental advisory sticker in the corner. However, when Giant Records went bankrupt and Morbid Angel returned to their old independent label
Earache Records; future pressings of the album no longer contained the sticker.
But many major-label artists' CDs evade Parental Advisory, such as most albums from
Nine Inch Nails,
Radiohead,
Nirvana,
The Prodigy, and
Incubus,
Maroon 5's
It Won't Be Soon Before Long,
Kings Of Leon's
Youth and Young Manhood The Hives'
Barely Legal,
Three Days Grace's
One-X,
Pearl Jam's
Ten,
Coheed and Cambria's
The Second Stage Turbine Blade ,
Mr. Bungle's
Disco Volante and
Breaking Benjamin's
Saturate. Older albums often avoid being given a label even on their CD re-release, such as
The Sex Pistols' 1977 LP
Never Mind The Bollocks, despite its title and repeated strong language in the lyrics.
Moreover, some albums may receive Parental Advisory labels even though these albums contain no use of strong language, sexual references, or violent lyrics at all. Examples include
Danzig's first four albums and
EP,
Sum 41's
Does This Look Infected?, and
Saving Abel's
Saving Abel (these albums only contain mild-to-moderate profanity), as well as Gorillaz'
G-Sides,
Slayer's
Seasons in the Abyss, and
From First to Last's self titled.
Some albums, such as
Janet Jackson's
All for You, Jennifer Lopez's
J.Lo,
Lily Allen's
It's Not Me, It's You and
Godsmack's
self titled album were initially released without a label, despite extremely explicit lyrical content, then re-released with one. The former already had an edited version released in
Wal-Mart stores removing one of the heavily sexual tracks, and was then released in 'explicit' (with the label) and 'clean' versions in all stores. The re-releases of the first two (
All for You and
J.Lo) added a new remix of the single from the album that was currently being promoted at the time. (Both of the remixes were of explicit songs, so the remixes made the albums even more explicit, explaining why the label was added). The latter album, was released normally, with no label or edited version. About a month after it's initial release, it was released with a label, alongside an edited version.
Most albums released on
Sony Music's record labels (
Arista Records,
Columbia Records,
Jive Records,
LaFace Records,
J Records, among others) that contain the PA sticker provide additional explanations of why the disc warrants the sticker and sometimes note that there is a
clean version of said album available. On
System of a Down's
Hypnotize, for instance, under the label it reads "STRONG LANGUAGE, SEXUAL + VIOLENT CONTENT", and on the North American versions of
Pink's albums
Funhouse and
I'm Not Dead, under the label it reads "STRONG LANGUAGE". Also,
Radiohead's
Hail to the Thief has a warning of the strong offensive language inside the CD booklet, next to the listed lyrics.
Many albums with the label have clean versions available, especially on online music stores such as iTunes or
Napster. However, some of the "clean" stickers may be given to albums with no profanity, such as the case with
Blur's
self-titled album, which was given a clean sticker because it had three tracks within "
Essex Dogs": "Dancehall", the former song, and "Intermission".
Relient K had a similar case on iTunes, where they released a "clean" version of "
Must Have Done Something Right", even though the band is known for not using any profanities. In 2007, rock group
Garbage's "best of" collection was released worldwide through Warner Music Group, with all editions carrying a parental advisory label. A "clean" version of the album was, however, released through iTunes, yet the single instance of profanity found throughout the album (on the track "
Why Do You Love Me") remained uncensored.
A few albums have a note saying that the lyrics are of an adult nature, but without the sticker:
James Blunt's
Back to Bedlam,
Vanessa Amorosi's
Somewhere In The Real World,
Motion City Soundtrack's
Even If It Kills Me, and
Guns N' Roses'
"The Spaghetti Incident?" (though some pressings of the latter did use the Parental Advisory sticker). The album
Blood Sugar Sex Magik by
Red Hot Chili Peppers sometimes carries a sticker claiming the record "contains language that some people may find offensive", though some copies carry the Parental Advisory sticker instead.
There have been some cases of unusual use of the label. After
Frank Zappa campaigned against music censorship in 1985, the sticker was attached to his next album,
Jazz from Hell, because of the title of one track, "
G-Spot Tornado", although the album is entirely
instrumental and contains no lyrics that could
be "explicit lyrics". The designation of instrumentals as taboo, however, is nothing new; in the 1960s, the "
Rumble" instrumental by
Link Wray was banned from some radio stations because it could supposedly incite "juvenile violence".
To some, the stickers appear to have had the reverse effect to what was intended—the sticker
can make an album more desirable, and the sticker has been called the musical equivalent of an "
alcohol content" label. The
RIAA, however, officially states that "it’s not a PAL Notice that kids look for, it’s the music. Independent research shows kids put limited weight on lyrics in deciding which music they like, caring more about rhythm and melody. The PAL Notice alone isn’t enough incentive."
The label is also seen in the
United Kingdom,
Portugal,
Greece,
Finland, the
Netherlands,
Brazil,
Denmark,
South Africa,
South Korea,
Japan,
Australia,
Philippines,
New Zealand, and
Canada on albums of
American origin. An album with the label is automatically banned in some conservative countries. At
Wal-Mart (and until recently
K-Mart) stores, only a "clean" version of an album is allowed, and if no "clean" version of the album is available, the album will not be available. However, Wal-Mart's policy on carrying "explicit" versions of music albums in their stores seems to vary by country, as albums with the parental advisory label are found in Canadian Wal-Mart stores, for example. Most CDs are available at Wal-Mart in edited formats. However, some CDs are available in edited formats at Wal-Mart.com, but are not available in the stores due to controversy. In sharp contrast, retailer
Best Buy only carries uncensored CDs in their physical stores, but customers can buy the "clean versions" at their website for an additional fee. Oddly enough, while the
Guns N Roses album
Chinese Democracy carries a Parental Advisory on some online copies, physical Best Buy stores tend to carry only sticker-less copies.
Notable significant albums with the Parental Advisory Label
& first diamond album to carry the label.
- Christmas on Death Row - Various Artists - One of only a few notable holiday albums with the label and possibly the first.
List of other notable albums with Parental Advisory labels
Theory of a Deadman -
Scars & SouvenirsSee also
Footnotes