The National Association of Recording Merchandisers ("NARM") is a United States not-for-profit trade association based in Marlton, New Jersey that serves music retailing businesses in lobbying and trade promotion. Established in 1958, the Association's membership includes music and other entertainment retailers, wholesalers, distributors, record labels, multimedia suppliers, and suppliers of related products and services, as well as individual professionals and educators in the music business field.

According to its Mission Statement, NARM "serves the music and other prerecorded entertainment software industry as the pre-eminent forum for insight and dialog in an increasingly diverse and rapidly evolving industry".

NARM retail members operate 7,000 storefronts that account for almost 85% of the music sold in the $12 billion U.S. music market.

See also

• Digital Rights Management