Insound is an online CD, vinyl, digital, and music related merchandise retailer that focuses primarily on the sale of indie rock and music from other similar genres. The company is located in Greenpoint in Brooklyn, New York.

History

Insound was originally founded in 1998 by Christian Anthony, Matt Wischnow and Ari Sass. Wischnow and Sass had worked together at Elektra. The site took six months to build and first launched on March 1, 1999. The company gradually gained notoriety through its reviews, online zines and promotion of then-small bands such as Death Cab for Cutie. Insound also gained visibility through hosting events at CMJ and South by Southwest (SXSW).

Insound became profitable in 2003. In 2008, more than half of the company's sales come from selling vinyl records, which have made a resurgence in the past decade.