frame|right|The poster [[SS Normandie|Normandie (1935) is Cassandre's most famous design]]
Adolphe Mouron Cassandre (January 24, 1901 – June 17, 1968) was an influential
Ukrainian-
French painter, commercial
poster artist, and
typeface designer.
He was born Adolphe Jean-Marie Mouron in
Kharkov,
Ukraine,
to
French parents. As a young man, Cassandre moved to
Paris, where he studied at the
École des Beaux-Arts and at the
Académie Julian. The popularity of
posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by
cubism as well as
surrealism, he earned a reputation with works such as
Bûcheron (Woodcutter), a poster created for a cabinetmaker that won first prize at the 1925
Exposition Internationale des Arts Décoratifs et Industriels Modernes.
Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in fast-moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as
Max Ernst and
Pablo Picasso. In addition, he taught
graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique.
With typography an important part of poster design, the company created several new typeface styles. Cassandre developed
Bifur in 1929, the
sans serif Acier Noir in 1935, and in 1937 an all-purpose font called
Peignot. In 1936, his works were exhibited at the
Museum of Modern Art in
New York City which led to commissions from
Harper's Bazaar to do cover designs.
With the onset of
World War II, Cassandre served in the
French army until the fall of France. His business long gone, he survived by creating stage sets and costumes for the theatre, something he had dabbled in during the 1930s. After the war, he continued this line of work while also returning to easel painting. In 1963, he designed the well-known
Yves Saint-Laurent logo.
In his later years, Adolphe Mouron Cassandre suffered from bouts of
depression prior to his
suicide in Paris in 1968.
In 1985, Henri Mouron told his father's life story in a book titled
A.M. Cassandre. The book, published in English by Rizzoli, is currently out of print.
Literature
- Robert K. Brown: The poster art of A. M. Cassandre. - New York: Dutton, 1979
- Henri Mouron: A. M. Cassandre : affiches, arts graph., théâtre. - München: Schirmer Mosel, 1992